Ritcey East

Ritcey East is a cozy, playful spot serving locally sourced comfort food—from “adult hawt pockets” to a standout take on mac and cheese—paired with a strong craft beer lineup. It’s designed to feel easy, welcoming and a little unexpected.

Built from the ground up, the brand system spans logo, menus, merch and beyond. Positioned as a fun, modern American restaurant, the identity pairs bold color with expressive typography. A recurring arrow motif—drawn from typographic glyphs—threads through the system, tying each touchpoint back to the core mark.