Delegate Nick Allen, District 8

Nick Allen’s 2022 inaugural campaign for Maryland House of Delegates (District 8) called for a brand that felt professional yet approachable. The design leaned into his youth and energy to contrast with a more established opponent, while drawing on his West Point background to convey disciplined, confident leadership.

The identity centers on a simple, versatile logo. His name appears in Arbutus Slab, chosen for its clarity and readability across sizes. Supporting text—office and district—is set in Mr. Eaves Modern, adding a lighter, more contemporary feel. A subtle detail: the “S” in “Delegates” nods to Star Wars, a personal reference.

To balance structure with approachability, skyline and transportation icons bring in a sense of movement and accessibility. The color palette—gold, black, and red—draws from the Maryland state flag, grounding the campaign in local pride.